Podcasting is no longer a niche market. 75% of Americans are now familiar with podcasting, with 55% having listened to a podcast before—and the average listening time is over 6 hours per week. Podcast listeners not only trend younger, but are more likely to subscribe to tv services like Amazon or Netflix and have smart TVs, and are less likely to even see TV advertising. More than 40% of podcast fans use Spotify—so are probably avoiding radio advertising as well. Podcasting reaches a growing market that few other marketing avenues reach.
Podcasting Services
We help you launch your podcast easily and set you up for success. With a simple launch consultation, we help you hone in on the type of podcast you want to create, the amount of resources—time and money—that you are willing to allocate to it, advise on the right equipment for you and act as an initial production engineer and trainer. Our strategic knowledge and experience can get you started on the right track—or, if you already have a podcast that’s not quite working, we can create a custom solution that you gets you back to meeting your goals.
Why Your Business Should Start a Podcast
Podcasts are the perfect tool to expand your marketing reach. Use it to share your message, promote your services, and showcase your expertise in your field.